Michael Mureithi is a leader and growth hacker, specializing in digitally transforming businesses to deliver optimum value; with over 9 years of experience working with top brands like KPMG Kenya, Kenya Airways, OLX, and Cheki Kenya. He is the founder of EdFiti - an online education platform with a vision to build the best education accessible to all.
Tell us a little bit about your journey to this current position as Group Head of Digital & Data. What led you onto this path of Digital Innovation?
I’m a heavy user of tech products – I have close to 200 apps on my phone. I started this journey because I truly believe that technology can solve our problems as a continent from financial inclusion to poverty to low literacy levels to high unemployment and so on to every single person in the economy. I started my journey at KPMG where I was part of the team that set up management consulting in East Africa. I’ve also been at OLX Kenya, Cheki Kenya as the CEO where I founded Timam Cars before joining UAP Old Mutual as the Group Head of Digital & Data.
this journey because I truly believe that technology can solve our problems as
a continent from financial inclusion to poverty to low literacy levels to high
unemployment and so on to every single person in the economy.”
What are your thoughts on innovation as it is currently in Kenya?
Amazing time to be in Kenya and the greater East Africa! [The market is] educated, young, risk-taking, with the availability of disposable incomes, great skills, and amazing support from the government for innovation, along with a growing appetite from investors to invest in unproven but innovative business models.
What are your key responsibilities as the current Group Head of Digital & Data at UAP OLD Mutual Group?
3 key things:
Leading the digital transformation for the group.
Exploring new opportunities/ventures where the group can invest in.
Build a really ‘smart’ group of businesses through advanced business analytics, AI, robotics, etc.
How would you define innovation based on your experiences at UAP OLD Mutual Group?
[Innovation to me is the] practical application of a new solution to an existing, hidden or future problem.
How do you handle factors that hinder innovation within your organization?
A couple of things;
Be a great listener
Focusing what the customer & business needs are, not what I think their needs are
Continuous and open communication, both when we have great wins and when we make mistakes
Identifying key enablers who can act as your advocate
Generally…be a nice guy; someone people actually like being around.
How do you factor your users/customers as you drive for innovation at your organization?
Continuously talking to them every day
Being very analytical, fact-based decision-making process (numbers don’t lie).
Focusing on truly understanding the need of customers and the emotive drive behind it.
of the ways we factor our customers as we drive for innovation] is by focusing
on truly understanding the need of customers and the emotive drive behind it.”
Which companies do you admire most for their approach to innovation? Can you share what caught your attention about their approach to innovation?
a. SpaceX & Tesla – their boldness; they’re high-risk takers
b. Microsoft – for their high operational excellence
c. Cellulant – created for Africans by Africans
d. Safaricom – their power of scale & great partnership.
‘Launching agriculture & construction categories on OLX; categories that is highly localized to the African market and Launching Timam Cars; Africa's 1st local importation marketplace of its kind.’