How Tech companies can design better products for market
Design Research is a user-focused method to gaining information of your customers, through human-centred design processes, to inform your product build. It seeks to discover your customers’ behaviour patterns, drivers and needs.
A conversation with Robin Jadkowski Consultant at Kobold
Most people have the impression purpose is a thing that’s located in your heart or that it is connected to the deeper meaning of life. While that is true to some degree, purpose design in business means something different: It is the compass for your organization that drives your business into the right direction.
A conversation with Robert Skrobe, Business Owner, Dallas Design Sprint (USA)
“If you’re going to approach a client with a solutions-first approach, you’re going to lose.”
A Conversation with Jon Kolko Partner, Modernist Studio (USA)
Design Strategy is about creating and presenting an optimistic vision of the future. It's a north-star: a direction in which to aim.
A conversation with Gbeminiyi Laolu-Adewale, Head, Innovation Strategy and Commercialisation at Guinness (Nigeria)
Business leaders will drive innovation by encouraging openness and diversity within their teams. This enables team members to be free and unbiased in their assessment of business situations, it also makes room for out of the box thinking that generates innovative ideas.
Discovering the value for your new offering: A look at the Offering Viability Tool
In developing a new product or service, there is always a need to get an understanding of the value to be gotten for the business. This value derivation might not necessarily be precise but will be based on established economic facts.
The Innovation Sourcebook: Finding inspiration from successful products in the market
There are many ways you can get inspired in launching your new venture or improving on an already existing one. The innovation sourcebook serves as a means to gather various inspirations in one place to help you as you innovate.
A conversation with April Anazodo CEO & Co-founder Metamentis (Nigeria)
To stay ahead in an era of global market disruption, business leaders not only need to innovate, but also build a creative culture that enables their teams proactively drive innovation.
A conversation with Sabrina Goerlich, Innovation Facilitator, Design Sprint Studio (Germany)
“Innovation is at the same time a mindset and natural behaviour.”
A conversation with Kaan Turnali Global Senior Director, Enterprise Analytics SAP (USA)
“If we think of design as a mindset, instead of an abstract concept, people and processes become the primary focus of innovation, while technology plays a secondary role”
Top 10 Innovation Conferences To Look Out For In 2020
Innovation conferences have proven to be one of the richest sources of inspiration for professionals looking to create more innovative solutions within their teams and organizations, for profitability and higher returns on investment. We’ve done the dirty work to ensure this new year will be your most innovative yet.
A conversation with Chris Wan, Strategic and Experience Design Specialist (Australia)
“The simplest advice to improving product or service experiences is for companies to have regular contact with their customers and to start this as early as possible.”
A conversation with Victor Orie Ononogbu, Innovation Manager MTN (Nigeria)
“I believe the cliché that the largest room anywhere is that for improvement. A trophy is a quick rush to death – keep moving, and that is what innovation is all about.”
A conversation with Faiz S. Hussain, Founder of Creation + Practice (England)
“Innovation means something different to everyone who uses the term. It could be the opposite of tradition – something completely new – it could be the recontextualisation of a product or service to a new market, or the bundling or decoupling of services as they stand.”
A conversation with Lola Cardoso, Chief Digital and Innovation Officer at Union Bank PLC. (Nigeria)
“I believe innovation is about creating, capturing and delivering value to stakeholders – these could be around solutions to your customers’ articulated or unarticulated needs. Innovation needs to be authentic to succeed. It needs to be part of your organization’s ethos to be successful.”
A conversation with Michael Mureithi, Group Head of Digital & Data at UAP Old Mutual Group (Kenya)
“One of the ways we factor our customers as we drive for innovation is by focusing on truly understanding the need of customers and the emotive drive behind it.”
A conversation with Tommaso Martucci, Innovation & Design Manager at Indeed Innovation (Germany)
“Innovation is a result of the design process.”
A conversation with Gbolahan Fagbure, CEO of Supermart.ng (Nigeria)
“When I think about innovation, I see it as thinking of new ways of doing things, trying to enhance processes, being more efficient and effective. In that regard, when I look at many companies we interact with, I think too many companies are too slow to try things, too many companies are still stuck in regimented ways of doing things.”
A conversation with Scott Boylston, Sustainable Design Expert and Social Entrepreneur (USA)
“People hear the word innovation, and they immediately think: iPhone, AI, VR, etc. These are all great forms of innovation, but when almost 100% of our population thinks about technology when they hear the word innovation, we’re way out of balance.”
A conversation with Ayo Bankole Akintujoye, Head of Strategy Consolidated Hallmark (CHI) Group (Nigeria)
“Any innovation that does not address that larger part of the Nigerian population may only be scratching the surface of the addressable market in Nigeria.”